Why
... do you want a website?
- To establish, or improve, the credibility of your business - in the modern world, a company without a website is increasingly perceived as irrelevant.
- All your competitors have got one - searching the internet is now becoming many people's first, and only, choice when looking for a new product or service.
- To improve communication with your existing or potential customers - providing easily accessible information on the internet can minimise disruptive telephone calls or e-mails.
What
... information is to be included on your website?
- This may be as liitle as who you are, what you do, and how you can be contacted - a simple one page website is better than nothing at all.
- Do you want to describe your products, or services, in outline or in detail, or also sell them from your website?
- Do you want to provide aftercare and support services on your website? Do you contact your existing customers regularly by newsletters or e-mail?
How
... is your website to be maintained, and how frequently?
- Do your products or services change frequently, infrequently, or not all?
- Do you want a website that you can maintain yourself, or are you happy to pay others to do this when required?
- Do you want the website to look as if it's regularly updated, or are you happy for the look to stay unchanged for months, or even years?